Human Experience Research Sprint: How to run lean exploratory research for innovation and strategy
English | 2020 | ISBN-13 : 979-8650311263 | 76 Pages | PDF | 8.23 MB
THE HX RESEARCH SPRINT IS AN AGILE, LEAN HUMAN CO-RESEARCH METHODOLOGY TO FIND OPPORTUNITIES TO IMPROVE YOUR USERS/CUSTOMERS EXPERIENCES, DEVELOP YOUR STRATEGY AND CREATE INNOVATION.
WHY HUMAN ?
We are human after all. I called this framework « Human Experience » because we have to learn how to work together and don’t think only money and get some new customers, but we have to think to solve people problems in a better way. It’s a personal motivation to listen people and bring them some solutions to be more happy in their lives. At least, it is also a human moment between the core team, take a step back a be humble in order to learn from others and create beautiful moments when you work and share experiences with you colleagues and future friends.
START WITH A PSYCHOLOGICAL APPROACH WITH INTERVIEWS BASED ON FINDING HABITS, BEHAVIORS, FEARS AND PAIN POINTS FOR A SPECIFIC PROBLEM
CO-RESEARCH WITH A DEDICATED TEAM TO WORK IN AGILE AND LEAN UX METHODOLOGY FROM HYPOTHESIS GENERATION TO ANALYSE AND DEFINE THE PROBLEM
FINISH WITH AN IDEATION DESIGN PHASE TO STRUCTURE YOUR STRATEGY AND WORK ON PROCESSES, SERVICES, PRODUCTS AND MUCH MORE…
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